So, picture this: It’s a snowy Sunday in Green Bay, Wisconsin. You’re at Lambeau Field, freezing your toes off, clutching a bratwurst in one hand and a beer in the other. The Packers just scored, and the guy next to you—let’s call him Bob—high-fives you so hard your hand stings. Bob looks you dead in the eye and says, “We own this team, you know.” And you laugh, thinking he’s just caught up in the moment. But here’s the kicker: Bob isn’t wrong. Bob actually owns a piece of the Green Bay Packers. You probably do too—if you bought a share. Yes, really.
This isn’t your usual “who’s the billionaire behind the franchise” story. No single person wakes up and says, “I think I’ll move the Packers to Los Angeles today”—because no one can. The Green Bay Packers are the only community-owned, non-profit team in all of major American professional sports. Think about that for a second. It’s like your local co-op grocery store, but with a quarterback who throws touchdowns for a living. (Side note: Have you ever tried to get a refund on a bad play from a co-op board? Not easy.)
So, who actually “owns” them?
The technical answer—and I promise to keep this fun—is the Green Bay Packers, Inc. That’s the corporation. But the real owners are the shareholders: over 500,000 regular folks who have bought shares in five stock sales since 1923. It’s a non-profit corporation, which means no dividends, no profits for investors, and no single owner. You buy a share, you get a certificate, bragging rights, and an invitation to the annual shareholders’ meeting. (No, you don’t get season tickets. Sorry. That would be a miracle.)
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The last stock sale was in 2011, and it raised about $64 million for stadium renovations. Holders don’t own the team’s assets—the shares are more like a lifelong souvenir and a vote on certain corporate matters. But you do get to say “we” when you talk about the team, and that’s priceless. Imagine telling your friends you own part of an NFL team for the price of a decent dinner out. (Compare that to trying to buy shares of the Dallas Cowboys. Jerry Jones would probably laugh you out of his office.)
The weirdest part? There’s a board of directors.
Since the team can’t be owned by one person, it’s run by a seven-member executive committee and a larger board of directors elected by the shareholders. These are local business leaders, lawyers, and retired executives. They hire the team president (currently Mark Murphy), who then hires the football operations people. So, if you think the Packers are having a bad season, technically you can yell “fire the board!”—but good luck getting them on the phone. (Pro tip: Don’t try calling the team president during the draft. He’s busy.)
Policy officially takes over for Murphy as president/CEO at Packers
This structure was basically invented to keep the team in Green Bay forever. Back in the 1920s, the franchise was nearly bankrupt. Local businessmen—like Curly Lambeau’s dad—sold shares to keep the lights on. They didn’t want a rich guy to swoop in, buy the team, and move it to a bigger city (which happened to plenty of other small-town teams). The result? A team that’s literally owned by the town, the fans, and a bunch of Midwesterners who really, really love cheese hats.
But wait—does this mean you could be on the board?
The short answer is: technically yes, but practically almost impossible. Shareholders vote for the board, but the board is mostly made up of local heavyweights with deep pockets and community ties. It’s not a democracy where every fan gets a say in draft picks—sorry. (If it were, we’d probably draft a kicker who can also bake cheese curds.) Still, the spirit is democratic. You can nominate yourself for the board if you’re a shareholder and you meet the rules. But you’ll need to live in the area, have a clean record, and probably enjoy attending very long meetings about stadium plumbing.
Who Owns The Packers
Here’s the ironic part: This ownership model makes the Packers financially weird. They don’t have to pay dividends or make profits for investors, so they can reinvest everything into the team, the stadium, and the community. But because they’re non-profit, they also have to be super transparent. They publish their financial statements like a charity. (Ever tried reading a charity’s financials? It’s like watching paint dry, but with a lot of zeros.)
Let’s be clear: The Packers aren’t some socialist experiment. They play in a league that is very much capitalist—salary caps, TV deals, and all. But their ownership is a wild, one-of-a-kind exception. It’s like finding a unicorn in a pasture of thoroughbreds, except the unicorn has a green helmet and a perfect spiral. So next time you see a Packers fan wearing a cheesehead, remember: They might literally be an owner. And you? You can’t just buy a share of the Dallas Cowboys, but you can buy a $300 belt buckle from their pro shop. Priorities.
So who owns the Green Bay Packers? You, me, and 500,000 of our closest friends—plus all the people who haven’t been born yet, because those shares are often passed down like heirlooms. That’s the beauty of it. No single owner calls the shots. No billionaire packs up the team for a bigger market. The Packers belong to the people, in the messiest, most heartwarming, most uniquely American way possible. And honestly, isn’t that just a little bit better than a billionaire with a parking lot? (Yeah, I thought so.)