So, you’re standing in the checkout line, staring at a pack of gum that’s somehow $8. You sigh. You think, “Who on earth could afford all the gum in the world?” Well, my friend, that person is sitting pretty at number two on the richest list. Let’s talk about Bernard Arnault, the man who makes a $8 pack of gum look like pocket change.

First, a little reality check. You and I obsess over whether we can afford a new phone case. This guy’s net worth is so high, he could buy the entire phone company and still have cash left for a yacht that looks like a spaceship. We’re talking about $200 billion-ish—a number so big it makes your brain do a funny little hiccup.

The LVMH King Who Owns Your Wardrobe

Bernard Arnault is the CEO of LVMH. That’s the company behind Louis Vuitton, Dior, Hennessy, and Sephora. Basically, if you’ve ever bought a lipstick that felt too fancy to use, or a bag that cost more than your rent, you’ve probably paid this man’s mortgage. And his helicopter hangar. And his private island’s landscaping bill.

Remember that time you splurged on a $50 candle and thought, “Wow, I’m living large”? Arnault laughs at $50 candles. His company makes candles that cost more than your monthly car payment, and people line up to buy them like it’s Black Friday for air. It’s a weird world, but hey, we’re just living in it.

The Tesla vs. LVMH Showdown

Now, you might be wondering: “What about Elon Musk? Isn’t he the richest?” Well, Elon and Bernard are basically playing a game of billionaire hot potato. Some days Musk is on top. Other days, Bernard sneaks past him because everyone suddenly needed a new handbag instead of a Cybertruck. It’s like watching two friends argue over who gets the last slice of pizza, except the pizza is a small country’s GDP.

Elon Musk is Now Worth $726 Billion—Nearly 3x the World’s New SecondElon Musk is Now Worth $726 Billion—Nearly 3x the World’s New Second

You’ve probably seen the memes. One day, Elon is launching rockets. The next, Bernard is buying a vineyard in France the size of a city block. Both are so rich they can’t feel temperature anymore—they live in a perpetual climate-controlled bubble of pure wealth. I envy them, but also, I’m very okay with my thermostat set to “economy mode.”

What Does He Even Do All Day?

Imagine your to-do list. “Buy milk.” “Reply to Karen’s email.” “Vacuum under the couch.” Now imagine Bernard’s to-do list: “Decide if we should acquire a $4 billion jewelry brand.” “Taste test new champagne from my personal vineyard.” “Tell my assistant to move the yacht because the view is slightly off.” It’s like a video game where every level costs more than your entire life.

The Combined Net Worth of Richest People in the World is $1.44 TrillionThe Combined Net Worth of Richest People in the World is $1.44 Trillion

And yet, Bernard is surprisingly low-key. He’s not out there tweeting about memes or building flamethrowers. He’s just quietly owning everything. He’s the guy in the corner of the party who doesn’t dance, but you know he owns the DJ booth, the speakers, and the floorboards you’re standing on.

The “Oops, I Bought Another Brand” Effect

You know that feeling when you go to Target for one thing and leave with a cart full of stuff you didn’t need? That’s Bernard’s entire business strategy. He sees a luxury brand and goes, “What a cute little addition to my collection.” Next thing you know, he owns a quarter of the world’s prestige fashion. It’s like you buying three random throw pillows, except his throw pillows are Tiffany & Co.

Richest Man In The World 2024Richest Man In The World 2024

Let’s be real: you and I will never be on that list. But that’s okay. Because while Bernard Arnault is sitting on a pile of cash that could buy every planet in the solar system, he’s probably also worrying about his taxes. Even billionaires have to file, right? Right? (Spoiler: they have really good accountants.)

The Takeaway for Us Common Folk

Next time you’re debating whether to buy the store-brand cereal or the name brand, just remember: Bernard Arnault doesn’t know what store-brand cereal is. He probably has a chef who makes cereal from gold dust and unicorn tears. But you, my friend, have the freedom to choose the boring cereal and spend the savings on a good Netflix night. That’s a kind of wealth too.

So here’s to the second richest man in the world. May he keep selling overpriced handbags and fancy booze. And may we keep pretending we might one day afford one while we eat our box mac and cheese. Because honestly? We’re richer in spirit. And in leftover pizza. And that’s something he’ll never buy.

Top 20 Richest Person in the World