Okay, grab your iced coffee, because we are about to dive into a beauty battle that’s less about lip gloss and more about cold, hard cash. I’m talking about Rare Beauty versus Rhode. It’s the ultimate showdown between two of the biggest celebrity beauty brands on the planet. Who is winning the net worth war? Let’s spill the tea (and maybe some foundation).
The Players: Selena Gomez vs. Hailey Bieber Bieber
First up, we have Rare Beauty, founded by the one and only Selena Gomez. This brand is all about mental health awareness and making you feel good in your own skin. It’s like a warm hug in a bottle of blush.
Then, there’s Rhode, founded by Hailey Bieber (yes, the one married to Justin). Rhode is all about that “glazed donut” skin and minimalist, effective skincare. Think of it as the cool, chic friend who always has a perfectly dewy complexion.
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The big question isn’t just who has better products—it’s who has the bigger bank account. And honey, the numbers are shockingly different.
Rare Beauty’s Giant Net Worth: The “Selena Effect”
Let’s start with the heavy hitter. Rare Beauty was valued at a staggering $2 billion as of 2024. Yes, you read that right—billion with a capital B. Selena didn’t just launch a makeup line; she launched a financial empire.
A huge chunk of that value comes from the brand’s insane viral moments. Think of the “Strawberry Girl” blush and the liquid blushes that sold out faster than concert tickets. The “Selena Effect” is real, and it makes wallets tremble.
Rare Beauty vs Rhode: Selena & Hailey’s Billion-Dollar Business War Who
And here’s the best part: Rare Beauty has donated millions to mental health charities through the Rare Impact Fund. So not only is the brand rich, but it’s also actively generous. That’s a net worth you can actually feel good about.
Rhode’s Humble (But Growing) Net Worth
Now, let’s talk about Rhode. Hailey Bieber’s brand is a bit more mysterious with its finances. Early estimates put Rhode’s valuation somewhere between $60 million and $500 million. I know, that’s a wide range, but it’s because the brand is younger and more private.
Why the difference? Well, Rhode focuses on a very specific product lineup (lip treatments, serums, and peptides). It’s a lean, mean, dewy machine. You won’t find 50 shades of foundation here—just a few hero products that people obsess over.
Rare Beauty vs Rhode: Comparing the celebrity beauty brands
Let’s be real: Hailey’s brand is still a baby compared to Rare Beauty’s. But with that “glazed donut” aesthetic and a legion of TikTok fans, it’s growing fast. It’s not a pauper, but it’s definitely the “little sister” in this net worth comparison.
Why The Huge Gap? (It’s Not Just About The Products)
Okay, so why is Rare Beauty worth four times more than Rhode right now? Part of it is timing. Selena launched her brand in 2020, right when the world was desperate for comfort and self-love. Perfect storm, right?
Plus, Selena has a massive fan base that spans decades—from Disney kids to adult music lovers. Hailey’s fame is more niche, tied to her marriage and fashion world. It’s not a competition of talent; it’s a competition of scale.
100€ RARE BEAUTY (nouveautés ?) vs 100€ RHODE : ON TESTE ENSEMBLE
Also, Rare Beauty sells in Sephora, while Rhode started as a direct-to-consumer brand. Sephora foot traffic = more money. Rhode is now in stores too, but it’s playing catch-up.
The Funniest Part: Who Actually “Wins”?
Here’s a little joke: if you combined the net worth of both brands, you could probably buy a small country. Or at least supply that country with enough lip balm to last a decade. Imagine the GDP of Glazedonia.
But let’s be honest—neither Selena nor Hailey is losing sleep over this. Selena is worth about $800 million personally (thanks to Rare Beauty), and Hailey is worth around $30 million (plus Justin’s fortune, but we don’t count spousal cash in a net worth face-off, okay?).
Mais alors, qui copie qui ? Rhode vs Rare Beauty - YouTube
So, Rare Beauty is the clear winner in net worth. But Rhode is the scrappy underdog that might just steal your heart (and your wallet) with a single $16 lip peptide.
The Uplifting Conclusion: Beauty Is A Win-Win
At the end of the day, who cares who has the bigger number? Both Rare Beauty and Rhode are proof that you can turn a dream into a real business. Selena built a billion-dollar brand while talking about therapy. Hailey built a cult-favorite brand while rocking a dewy face.
The real lesson? You don’t have to be the richest to be the most loved. Rhode might not have Rare Beauty’s billions, but it has a community that feels seen. And Rare Beauty shares its wealth with the world. Both are winning in their own way.
So next time you’re applying your Rare Beauty blush or your Rhode lip treatment, smile. You’re not just wearing makeup—you’re supporting two badass women who built empires from nothing. And that, my friend, is the most beautiful net worth of all: pure, unshakeable confidence. Now, go glow. You’ve earned it.