Is My Pillow Still In Business Today

You’ve probably seen the infomercials at 2 a.m.—someone clutching a strange, foam-filled rectangle while promising sleep that rivals a cloud’s nap. The question lingers: Is My Pillow still in business today? The short answer is yes, but the long answer involves a wild ride through bankruptcy, political drama, and a surprising pivot to bedding and even pet products.

The Rise and Fall (and Rise Again) of the Pillow Empire

Founder Mike Lindell became a household name not just for his patented pillow, but for his outsized personality. My Pillow hit peak popularity around 2017, with ads claiming miraculous neck support and a “buy one, get one free” offer that felt too good to sleep on. Sales reportedly topped $300 million, and Lindell was the self-made king of late-night TV.

Then came 2020. Lindell’s vocal support for election fraud theories led to major retailers like Bed Bath & Beyond and Kohl’s dropping the brand. Overnight, My Pillow lost about 80% of its retail footprint, according to industry analysts. It was a corporate near-death experience, the kind that would make most entrepreneurs curl into a fetal position—ironically, on a rival pillow.

Yet here we are in 2025, and My Pillow isn’t just surviving; it’s adapting. The company shifted to direct-to-consumer sales, cranked up its own website, and even launched a line of pet beds, towels, and slippers. If you can’t be in every store, be in every home—one fuzzy bathmat at a time.

Where Can You Actually Buy a My Pillow Today?

Your local department store likely won’t have them. Kohl’s, Target, and Walmart have all quietly removed the signature blue-and-white packaging from shelves. But don’t panic—you can still order directly from mypillow.com, and the company often runs steep discounts for returning customers. The phone lines are still open, and those cheerful operators sound like they’re ready to talk about your sleep posture for 20 minutes.

There’s also a thriving secondary market on eBay and Amazon Marketplace. Third-party sellers list new My Pillows at competitive prices, though you’ll want to check if the seller is authorized to avoid knockoffs. Pro tip: the original “Premium” line is still the most popular, with its trademark “interlocking foam” filling.

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Fun fact: My Pillow now sells a “Giza Dream” sheet set, claiming to use Egyptian cotton. It’s a weird but fascinating pivot—like a coffee shop suddenly selling wind chimes. But hey, brand extension is a survival tactic as old as capitalism itself.

The Cultural Elephant in the Room

You can’t talk about My Pillow without acknowledging the political baggage. Lindell’s public battles with voting machine companies and his Frankensuit libel cases have turned the brand into a Rorschach test. For some, buying a My Pillow is a statement; for others, it’s a guilty pleasure purchased with a privacy-minded email address. The company’s CEO remains defiant, running his own streaming network, “Lindell TV,” and selling pillows with a crusader’s zeal.

Cultural reference: remember the Seinfeld episode where Kramer starts a cologne business? My Pillow feels like that—equal parts ambition, chaos, and niche market loyalty. Only here, the scent is new-pillow freshness, and the controversy is very real.

How Is The My Pillow Business Doing at James Mansell blog

The company has also leaned into nostalgia marketing. Their ads still feature that same looping testimonial video from 2015, featuring a woman who claims her “shoulder pain vanished.” It’s oddly comforting, like finding an old T-shirt that still fits.

Practical Tips Before You Buy

First, know your pillow type. My Pillow’s classic model is not adjustable—you pick your size based on how you sleep. Side sleepers need the “firm” option; back sleepers go medium; stomach sleepers should probably just roll over and get a different pillow altogether. The company also offers a “My Pillow 2.0” with a zippered cover for adjusting fill, which is smarter than the original.

Second, check the warranty. It’s still a generous 10-year guarantee, but you’ll need to register online within 30 days of purchase. Keep your email receipt—yes, even if you hate organizing your inbox. I lost mine and had to call customer support, which was surprisingly friendly but insisted on a photo of the pillow tag. Save yourself the drama.

Finally, consider the pet bed. It sounds like gimmick, but reviews for the My Pillow pet bed are surprisingly solid—machine washable, durable, and with a built-in “snuggle rim” that dogs seem to love. If you’re on the fence about supporting the brand, buying one for your golden retriever feels less fraught than buying one for yourself.

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Fun Little Facts to Tuck Under Your Pillow

Did you know My Pillow once claimed to be able to double as a camping pillow? Their marketing materials said it could compress into a travel bag, though testers found it took up half a suitcase. Also, the company’s factory in Minnesota uses a proprietary “blending process” that mixes shredded foam with polyester fiber—essentially a secret recipe that Lindell compares to Coca-Cola’s formula.

Another weird nugget: My Pillow has a scent-free version. The brand realized that some customers were bothered by the light chemical odor of new foam, so they now offer a “No-Smell” option. It’s a niche need, but it shows they’re listening. Even controversial empires can evolve.

The Bottom Line on the Business

Is My Pillow thriving like it did in 2017? No. But thriving isn’t the same as surviving. The company still employs hundreds of people in Minnesota, still runs its own factory, and still ships thousands of units daily. According to Lindell, they’re privately held, so we don’t get exact numbers—but rumors suggest revenue is down to around $100 million annually, a steep drop but still a healthy enterprise.

Mike Lindell says MyPillow company lost $100M amid his election claims

The brand’s future likely hinges on whether it can shake its political identity or double down on it. For now, your pillow doesn’t care about your voting record. It just wants to cradle your neck at 3 a.m. while you wonder why you’re reading an article about pillows that turned into a referendum on American culture.

Reflection: What This Means for Your Bedroom

We live in an era where even our sleep accessories become political. The My Pillow story is a reminder that brands are people, and people are messy. A company can make a great product and also be entangled in chaos you’d rather avoid. That doesn’t mean you should sleep on a rock.

My advice? Try the pillow before you judge it. Borrow one from a friend, buy a used one, or just give the website a chance. At its core, My Pillow is still a business that sells comfort in a world that desperately needs it. And in your daily life, the best pillow is the one that lets you wake up without a crick in your neck—no matter who made it.

So, is My Pillow still in business? Yes. Will it be tomorrow? Probably. And if not, you’ll always have eBay—and a good story to tell at brunch.