So, you’ve been binging New Heights, right? Jason and Travis Kelce, the NFL’s favorite brother duo, arguing about chest hair and calling their dad “Ed” on a podcast. It’s hilarious. But then that little voice in your head whispers: “How much money do these guys actually make?”
Let’s be honest—you’re not alone. We all want to know if their “92%” joke about Travis’s field goal range applies to their bank accounts, too. Spoiler: it absolutely does. The numbers are goofy-ridiculous, even by celebrity standards.
The Big Number: It’s a Monster
Industry insiders toss around a figure that sounds like a phone number. We’re talking about a $100 million+ deal with Amazon’s Wondery for three years. That’s per year, not total. Yeah, let that sit for a second.
Must Read
That’s like winning the Powerball, but you have to talk about dad’s speedo every week instead of buying a yacht. Not a bad trade-off, honestly.
Wait, is that just the podcast money?
Sort of. The $100 million covers the exclusive ad revenue, streaming rights, and production. But here’s the kicker: the Kelce brothers own the show outright. They aren’t just employees cashing a check—they’re the landlords of this content mansion.
What Will Taylor Swift Announce On Travis Kelce's Podcast?
That means every sponsorship slot, every “No Days Off” segment, and that one ad for a mattress company they both hate? All their cut. On a weekly basis, they are pulling in $400,000 to $500,000 in ad revenue alone. Per episode. Casual.
The Taylor Swift Bump (You Knew It Was Coming)
You can’t ignore the elephant in the stadium. When Travis started dating a certain pop star, their listener numbers shot through the roof. Podcast analytics site Podtrac said their audience basically doubled overnight.
That spike in listeners means ad rates jump. Advertisers pay more when they know Swifties are tuning in to hear if Taylor got a shout-out. So, yeah, you can thank “The Era Tour” for making the Kelces even richer. You’re welcome, guys.
GMA Deals and Steals Today: Shop Limited-Time Labor Day Savings
What about the merch and live shows?
Oh, they’re not stopping at downloads. They sell merch—those hats that say “New Heights” in that blocky font? Sold out constantly. A hoodie is like $70. They aren’t doing that out of charity.
They also do live tours. Tickets for their shows at places like the Ohio State University (their alma mater) go for hundreds of dollars a pop. And remember: ticket sales are mostly pure profit after the venue gets their cut. That’s another mil or two tacked on.
But what about Travis and Jason individually?
This is the fun part. Jason is the “retired” center, so this is his main hustle now. Travis is still playing for the Chiefs on a $34 million salary. So for Travis, this podcast is basically bonus cash—his “fun money” for buying Taylor a rare handbag or whatever.
Trending: Taylor Swift Joins New Heights Podcast to Announce Album
For Jason? He’s leaning into being a media mogul. He hosts not one but two other shows for Wondery. The man is building a Kelce podcast empire. I think he eats, sleeps, and breathes microphones now.
So, what’s their take-home per year?
If you do the rough math—adding the Wondery deal, ad sales, merch, and appearances—each brother likely pockets $15 million to $20 million a year from the show. That’s after taxes and paying their team of editors, producers, and that one intern who has to listen to Jason’s weird sound effects.
Is that a lot? Yes. Is it ridiculous? Absolutely. But can you blame them? They turned “we got bored during the off-season” into a small media Fortune 500 company.
Swifties give their take on Taylor Swift’s podcast debut on "New Heights"
The bottom line (and a little jealousy)
New Heights makes more than most TV series. It makes more than your entire neighborhood. It probably makes more than the federal budget of a small country like Monaco. And they do it while wearing matching sweatshirts and laughing at their mom.
So next time you stream an episode for free? Just remember: you’re listening to two guys who are printing money by talking about helicopters and snowblowers. And honestly? I’m not even mad. I’m just impressed.
Now, if only we could convince them to cut the ad breaks. A girl can dream, right?