Alright, let’s get into the big question everyone’s been whispering about: how much did Hailey Bieber actually sell Rhode for? You’ve seen the glowy, dewy skin of every influencer, and you know the peptide lip treatments are basically a cult. So naturally, the internet is dying to know the dollar figure. Spoiler alert: it’s a lot, but the answer is trickier than you think.

First, let’s clear up a massive rumor that’s been floating around. Rumors have been flying that Hailey sold Rhode to a giant corporation for a cool billion. But here’s the truth bomb: she didn’t sell it at all. Yep, you read that right. Hailey Bieber still owns Rhode—lock, stock, and barrel. So, no big check was cashed, at least not yet.

Wait, what about all those headlines saying “Hailey Bieber Sells Rhode for $1 Billion”? That’s a classic case of internet telephone. The real story is that Rhode was valued at around $1 billion in early 2024. That means the brand is worth that much, but Hailey didn’t hand over the keys. She’s still the CEO and the boss lady.

Okay, so if she didn’t sell, where did the number come from? Rumors started swirling after a report by Bloomberg suggested the brand was in talks with a potential buyer. The price tag thrown around was a whopping $1 billion to $2 billion. That got our hearts racing, didn’t it? But those talks never went through—or at least, nothing has been confirmed.

Let’s be honest, can you imagine Hailey just walking away from Rhode? She literally sleeps in her skincare (okay, probably not, but you get the point). She’s the face, the muse, and the “glazed donut” queen. Selling it would be like giving away your favorite pair of mom jeans—too personal.

The Real Numbers: What We Actually Know

So, how much money has Hailey made from Rhode? This is where it gets juicy. Since she hasn’t sold, she’s making money from sales, not a buyout. And Rhode is killing it. Industry insiders say the brand did over $100 million in sales in its first year alone. That’s a lot of lip balm, folks.

Hailey Bieber Sells Rhode Beauty Brand for USD1 BillionHailey Bieber Sells Rhode Beauty Brand for USD1 Billion

Plus, Hailey retains 100% equity (fancy word for ownership). That means every dollar from every “Peptide Lip Treatment” and “Barrier Restore Cream” goes straight to her company. No big corporation taking a cut. She’s the queen of the castle, and the castle is a skincare empire.

But wait, there’s a catch. Running a billion-dollar valued brand isn’t cheap. Hailey has investors—like the money firm 100 Thieves and Imaginary Ventures—but they’re partners, not owners. Think of them as friendly uncles who gave her money to grow, but the birthday cake is still hers.

The “Sold” Rumor: A Lesson in Clickbait

Let’s talk about why everyone thinks she sold. In late 2024, a fake headline went viral. It said “Hailey Bieber Sells Rhode for $1.3 Billion.” The internet lost its mind. But it was totally fabricated. Someone probably needed a clickbait article for ad revenue. We’ve all been bamboozled.

WHAT DiD Justin just did in convincing Hailey Bieber on sell RhodeWHAT DiD Justin just did in convincing Hailey Bieber on sell Rhode

Even Hailey’s team had to step in. They issued a statement that was basically: “Nah, she’s not selling.” Which is classic Hailey energy—cool, calm, and very much in control. She’s not giving up her baby for a quick paycheck.

So, if you read a headline that says “Rhode Sold,” take it with a grain of salt—or a dollop of the “Rhode Glazing Milk.” Nine times out of ten, it’s a misunderstanding of a valuation vs. an actual sale.

So, How Much Could She Sell It For Eventually?

Here’s where we can play fantasy finance. If Hailey did decide to sell Rhode tomorrow, experts say it could easily go for $1.5 to $2 billion. That’s like winning the lottery, but you built the lottery ticket from scratch. Glow-up of the century.

Did Hailey Bieber Sell Rhode to Save Justin? - YouTubeDid Hailey Bieber Sell Rhode to Save Justin? - YouTube

Compare that to other celebrity brands: Kylie Jenner sold 51% of Kylie Cosmetics for $600 million. But Hailey owns 100%. So, if she sold half, she’d be looking at a billion-dollar check. Cha-ching. She’s playing a different game entirely.

But here’s the kicker: Hailey doesn’t seem interested in selling. She keeps launching new products (hello, pocket gloss). She’s building a legacy, not a quick flip. That’s the kind of energy that gets you a seat at the table with the big boys.

Honestly, I think she’s having too much fun to cash out. I mean, who wouldn’t want their name on a millioni-dollar lip balm empire? She’s the CEO of the Glazed Donut Nation, and I’m here for it.

Hailey Bieber Sells Makeup Company Rhode in Billion-Dollar DealHailey Bieber Sells Makeup Company Rhode in Billion-Dollar Deal

The Bottom Line: No Sale, All Smile

So, to answer your burning question: Hailey sold Rhode for exactly zero dollars—because she kept it. The brand is worth a billion, but she’s keeping it in the family. That takes guts, smarts, and a really good skincare routine.

And guess what? That’s even more impressive than a big sale. Building something worth a billion and refusing to let go is the ultimate power move. She’s not just a model with a side hustle; she’s a business mogul with a super-smooth face.

So, next time you see a headline screaming “Hailey Sells Rhode,” scroll past it. She’s still the captain of that dewy ship, and the ship is sailing straight to success. Good for her.

And here’s the uplifting part: It’s a reminder that you don’t have to sell out to win. Sometimes, the best thing you can do is keep building, keep glowing, and keep being the boss of your own brand. Whether you’re running a skincare empire or just your morning routine, remember: the real value isn’t in the price tag—it’s in holding on to what you love. Now go moisturize, you beautiful human.