How Much Did Hailey Bieber Sell Rhode For

Okay, let’s be real for a second. We’ve all wondered what it’s like to have Hailey Bieber’s bank account. Spoiler: it’s probably very, very comfortable.

But one question has been buzzing around the internet like a caffeinated bee: How much did Hailey Bieber sell Rhode for? The short answer? She didn’t. Not a single dollar changed hands for the brand itself.

Wait, what? Let me explain, because this is actually way more fascinating than a simple nine-figure sale. And yes, it involves a lot of clever business moves.

The Big Misunderstanding

You see, Hailey didn’t “sell” Rhode in the way you’d sell a used car or a collection of vintage denim. The company she co-founded, Rhode, was never owned 100% by her to begin with.

Back in 2022, reports flew around that Hailey’s skincare line was valued at a whopping $1 billion. People immediately assumed she cashed out. But the reality is way less dramatic—and way more strategic.

Think of it like this: Hailey sold a minority stake in the business to investors, not the whole enchilada. She’s still very much the face, the founder, and the boss of Rhode.

So, What Actually Happened?

Here’s the juicy bit. In 2024, Hailey’s company, Rhode, did a Series B funding round. That’s fancy business speak for “she let some very rich people buy a piece of the pie.”

The exact number? Reports suggest the deal valued Rhode at $1.3 billion. But Hailey didn’t personally pocket that billion. She didn’t walk away with a suitcase full of cash.

Instead, that valuation is about the potential of the brand. It’s like saying your house is worth a million dollars—you only see that money if you actually sell the whole thing.

The Real Number: Her Personal Payout

Okay, drama-seekers, here’s where we get a number. According to various business reports (and a lot of internet sleuthing), Hailey likely made a very tidy personal profit from selling a portion of her shares.

We’re talking an estimated $40 million to $50 million. Yes, with an “m.” That’s “buy a small island” money, not “buy a nice handbag” money.

Hailey Bieber sells beauty brand Rhode for $1billion just 3 years after

But wait—she didn’t even have to step away from the company! She’s still the creative director and the face of the brand. She basically got paid to keep doing her job. Talk about a power move.

Why Didn’t She Sell the Whole Thing?

Great question, imaginary friend! Because Hailey Bieber is smarter than your average influencer. Selling a controlling stake would mean losing control.

She wants to keep making those viral lip treatments and peptide serums. She wants to keep running the show. Selling a tiny slice to investors gives her cash to grow the brand without giving up the keys to the kingdom.

It’s like selling a slice of pizza—you still have the rest of the pie, and now you have money for a soda. Except the pizza is worth over a billion dollars. Weird analogy? Maybe. Accurate? Absolutely.

The “Skinfluencer” Empire

Let’s step back and remember how we got here. Rhode launched in 2022 with three products. Just three. And they sold out in minutes. Minutes!

Hailey didn’t just sell skincare; she sold a vibe. That dewy, “I just woke up looking like a glazed donut” aesthetic was pure gold. And gold is expensive, apparently.

The brand’s success isn’t just luck. It’s relentless marketing, a smart product lineup, and Hailey’s own star power. She’s the CEO, the model, and the hype woman all in one.

What About the “Mrs. Bieber” Factor?

Yes, being married to Justin Bieber certainly doesn’t hurt. But let’s give credit where credit is due. Hailey built this thing from the ground up, not just as a celebrity side hustle.

She famously turned down a massive licensing deal early on. You know, the kind where big companies slap a celebrity name on a product and call it a day. Hailey wanted control. And now she has a billion-dollar baby.

Hailey Bieber Sells Makeup Company Rhode in Billion-Dollar Deal

So, while Justin might be singing “Peaches,” Hailey is counting her Rhode Peptide Lip Treatment money. And honestly? Respect.

The Takeaway (That Isn’t Just Numbers)

Here’s the uplifting part I promised. Hailey Bieber’s Rhode story isn’t really about the money. It’s about building something that lasts.

She could have taken a giant check and walked away. Instead, she chose to keep her hands in the dough (skincare pun intended). She chose long-term growth over instant gratification.

That $40 million to $50 million she likely pocketed? That’s just the cherry on top of a sundae she’s still eating. She’s not done yet.

So, How Much Did She Sell It For?

If you want a one-sentence answer: She sold a small piece for about $40 million, kept the whole company, and is now sitting on a $1.3 billion valuation. Not bad for a girl who started with a lip balm and a dream.

The real lesson? You don’t always have to sell out to win. Sometimes, you sell a little, stay in the game, and let the world come to you.

A Smile to Send You Off

Next time you apply your Rhode Glazing Milk, remember: you’re not just moisturing your face. You’re participating in a masterclass in entrepreneurship. You’re part of the glow-up.

And Hailey? She’s probably winking at her bank account, applying more lip treatment, and planning her next move. Because in the end, the best sale isn’t the one that makes you rich overnight—it’s the one that lets you keep dreaming bigger.

Now go forth, hydrate your skin, and remember: you don’t have to sell the whole farm. Just a very expensive apple. 🍎✨