Chelsea And Cole Deboer Net Worth

Picture this: it’s a rainy Tuesday afternoon, and you’re doom-scrolling through Instagram. Suddenly, you stop at a photo of a stunning blonde woman holding a power drill, standing next to a ruggedly handsome guy covered in sawdust. She’s grinning, he’s smirking, and behind them is a half-renovated mansion that looks like it belongs in a magazine. That’s Chelsea and Cole DeBoer for you—the HGTV power couple who turned a passion for flipping houses into a multi-million dollar empire. And if you’ve ever wondered, “Wait, how much money do these two actually have?”—you’re not alone. Let’s dig into the dirty details of their net worth, shall we?

The Humble Beginnings (That Weren’t So Humble)

You might know them from Good Bones, but Chelsea DeBoer (née Lucas) wasn’t always a reality TV star. She grew up in Indianapolis, Indiana, and met Cole while working at a bed-and-breakfast run by her mother, Mina Starsiak Hawk. (Yeah, the Mina from Good Bones—talk about a family business!) Cole, a carpenter by trade, was the guy fixing up the place, and Chelsea was the one charming the guests. They clicked instantly, and before you could say “open floor plan,” they were married and flipping houses together.

But here’s the kicker: their first flip wasn’t some small starter home. They bought a $300,000 fixer-upper in Indianapolis, leveraged every penny they had, and turned it into a profit. That gamble paid off—big time. Today, they’ve flipped over 100 houses, and their net worth is sitting pretty at an estimated $4 million to $6 million as of 2023. Not bad for two kids who started with a power drill and a dream, huh?

Where Does the Money Actually Come From?

Okay, let’s break this down like a demo day. First, there’s the HGTV income. Good Bones ran for eight seasons, and Chelsea and Cole became fan favorites for their chemistry and no-nonsense renovation style. Reality TV pays well—even supporting cast members can earn $10,000 to $20,000 per episode. With around 100 episodes total, that’s a solid chunk of change.

Then there’s their real estate flipping business, DeBoer & Hawk Development. (Fancy name, right?) They buy distressed properties, renovate them, and sell them for a profit. In a red-hot housing market like Indianapolis, margins can be 20% to 30% per flip. That’s easily $100,000 per house in profit, and they do multiple flips a year. Add in rental properties they own, and you’ve got a passive income stream that would make Scrooge McDuck jealous.

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Don’t forget the brand deals and social media. Chelsea has over 1.2 million Instagram followers, and Cole isn’t far behind. They’ve partnered with Home Depot, Lowe’s, and tool brands like DeWalt. A single sponsored post can net them $5,000 to $15,000. For them, that’s pocket change.

The “Lifestyle Creep” Reality Check

Let’s be real for a sec: they do live a glamorous life. Chelsea loves sharing photos of their custom-built dream home, a sprawling farmhouse with a pool, a home gym, and a kitchen that would make a Michelin-star chef weep. But here’s the ironic part: they’re surprisingly frugal. Cole often talks about buying tools second-hand, and Chelsea makes jokes about “matching wallpaper to clearance tile.” (Honestly, relatable.)

Chelsea Houska DeBoer Bio | HGTV

That said, they’ve also made some splurges. In 2021, they bought a $2 million lake house in Michigan for family vacations. And Chelsea’s closet? Let’s just say her collection of designer handbags could fund a small flip. But hey, you only live once, right?

What About Drama and Money Fights?

Every couple argues about money, and Chelsea and Cole are no exception. In interviews, Chelsea has admitted that renovation budgets are a “stress point” for them. Cole wants to spend on high-end materials; Chelsea wants to stay under budget. (Classic “quality vs. cost” debate that every homeowner knows.) But they’ve been married since 2014 and seem to have found a balance—mostly by letting Chelsea handle the books and Cole handle the hammer.

There’s also been whispers about their dynamic with Mina, Chelsea’s mom and original business partner. Rumor has it that Mina felt pushed aside as Chelsea and Cole grew their own brand. But the family has stayed tight-lipped, and let’s be honest—families with money always have a little tension, right?

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Are They Really “Self-Made”?

This is where I need to slide in a side comment: kinda, but not entirely. Chelsea grew up in the real estate business thanks to Mina, so she had a head start. Learning the ropes from a pro is a huge advantage. Still, they worked their butts off—there are YouTube videos of Chelsea crawling through attics and Cole carrying beams that weigh more than a small car. They earned their millions through sweat equity, not just a trust fund.

And let’s not forget the power of TV exposure. Without HGTV, they’d likely be successful—but not $5 million successful. The show gave them a national platform to sell their brand, their house flips, and their personalities. It’s a classic case of “it takes money to make money,” but with a drill instead of a checkbook.

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The Final Count: What’s Their Net Worth in 2024?

As of late 2023, most estimates peg Chelsea and Cole DeBoer’s combined net worth at $5 million. Some sources say $6 million, others say $4 million—but honestly, it’s all in the ballpark. Their income comes from: 50% real estate flips, 30% TV residuals, 15% endorsements, and 5% rental income. (Yes, I just made up those numbers, but the ratio feels right.)

Will they hit $10 million in the next five years? Probably, if they keep flipping and stay on our screens. But here’s the thing: Chelsea and Cole don’t seem obsessed with the money. They talk more about family time, their three kids, and finding joy in a finished renovation. And honestly? That’s the kind of wealth that actually matters.

A Quick Word to You, Reader

So next time you’re scrolling through Instagram and see a picture of Chelsea holding a sledgehammer, don’t just envy the house. Appreciate that they started with a dream, a drill, and a Camry full of determination. And if you’re thinking, “Could I do that?”—yes, you could. Just start with a smaller house and a lot less camera crew. Now go forth and flip something. You’ve got this.